Denise D. Schoenbachler: search on Z-Library

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1

Multi‐channel shopping: understanding what drives channel choice

Schoenbachler, Denise D., Gordon, Geoffrey L.

Journal:

Journal of Consumer Marketing

Year:

2002

Language:

english

File:

PDF, 318 KB

english, 2002

2

Trust and customer willingness to provide information in database-driven relationship marketing

Denise D. Schoenbachler, Geoffrey L. Gordon

Journal:

Journal of Interactive Marketing

Year:

2002

Language:

english

File:

PDF, 118 KB

english, 2002

3

The new product development process: let the voice of the salesperson be heard

Judson, Kimberly, Schoenbachler, Denise D., Gordon, Geoffrey L., Ridnour, Rick E., Weilbaker, Dan C.

Journal:

Journal of Product & Brand Management

Year:

2006

Language:

english

File:

PDF, 220 KB

english, 2006

4

Building brand loyalty through individual stock ownership

Schoenbachler, Denise D., Gordon, Geoffrey L., Aurand, Timothy W.

Journal:

Journal of Product & Brand Management

Year:

2004

Language:

english

File:

PDF, 98 KB

english, 2004

5

Adolescent Processing of Social and Physical Threat Communications

Schoenbachler, Denise D., Whittler, Tommy E.

Journal:

Journal of Advertising

Year:

1996

Language:

english

File:

PDF, 2.27 MB

english, 1996

6

Marketing Executive MBA Programs: A Comparison of Student and Sponsoring Organization Decision Considerations

Carrel, Ann E., Schoenbachler, Denise D.

Journal:

Journal of Marketing for HIGHER EDUCATION

Year:

2001

Language:

english

File:

PDF, 129 KB

english, 2001

7

Reengineering and the marketing function: integration of theory and practice

Aurand, Timothy W., Schoenbachler, Denise D., Gordon, Geoffrey L.

Journal:

Journal of Product & Brand Management

Year:

1996

Language:

english

File:

PDF, 158 KB

english, 1996

8

The Effect of Country-of-Origin Information on Consumer Purchase Decision Processes When Price and Quality Information Are Available

Rogers, Thomas M., Kaminski, Peter F., Schoenbachler, Denise D., Gordon, Geoffrey L.

Journal:

Journal of International Consumer Marketing

Year:

1995

Language:

english

File:

PDF, 6.84 MB

english, 1995

9

Understanding consumer database marketing

Schoenbachler, Denise D., Gordon, Geoffrey L., Foley, Dawn, Spellman, Linda

Journal:

Journal of Consumer Marketing

Year:

1997

Language:

english

File:

PDF, 151 KB

english, 1997

10

Marketing information systems for consumer products companies: a management overview

O′Brien, Terrence V., Schoenbachler, Denise D., Gordon, Geoffrey L.

Journal:

Journal of Consumer Marketing

Year:

1995

Language:

english

File:

PDF, 179 KB

english, 1995

11

Active and Passive Teaching Methodologies: Student Outcomes Over a Semester Course

Drafke, Michael W., Schoenbachler, Denise D., Gordon, Geoffrey L.

Journal:

Marketing Education Review

Year:

1996

Language:

english

File:

PDF, 1.14 MB

english, 1996

12

Perceived Involvement in Reengineering and the Marketing Concept: Theory Foundations and Practitioner Perceptions

Aurand, Timothy W., Schoenbachler, Denise D., Schroeder, Betty

Journal:

The Journal of Marketing Theory and Practice

Year:

1999

Language:

english

File:

PDF, 1.40 MB

english, 1999

13

The importance of courting the individual investor

Paul Vogelheim, Denise D. Schoenbachler, Geoffrey L. Gordon, Craig C. Gordon

Journal:

Business Horizons

Year:

2001

Language:

english

File:

PDF, 1.34 MB

english, 2001

14

Adolescent Processing of Social and Physical Threat Communications

Denise D. Schoenbachler and Tommy E. Whittler

Journal:

Journal of Advertising

Year:

1996

Language:

english

File:

PDF, 2.82 MB

english, 1996

15

Destination Advertising:

Kaminski, Peter F., Gordon, Geoffrey L., di Benedetto, C. Anthony, Schoenbachler, Denise D.

Journal:

Journal of Travel & Tourism Marketing

Year:

1995

Language:

english

File:

PDF, 2.35 MB

english, 1995

16

Sensation Seeking and the Effectiveness of Physical and Social Threat Drug Prevention PSA Messages

Schoenbachler, Denise D., Ridnour, Rick E., Humes, Kris

Journal:

Journal of Nonprofit & Public Sector Marketing

Year:

1996

Language:

english

File:

PDF, 157 KB

english, 1996

17

Communication strategies for technology products in Singapore: a content analysis

Tanuja Singh, Denise D Schoenbachler

Journal:

International Business Review

Year:

2001

Language:

english

File:

PDF, 93 KB

english, 2001

18

Women's Advertising in Developing Nations: An Analysis of the Thematic and Information Content of Indian Magazine Advertisements

Singh, Tanuja, Schoenbachler, Denise D.

Journal:

Journal of Asia-Pacific Business

Year:

2002

Language:

english

File:

PDF, 674 KB

english, 2002

19

The Dissemination and Content of Drug Prevention Public Service Announcements

Schoenbachler, Denise D., Dsilva, Margaret U.

Journal:

Journal of Nonprofit & Public Sector Marketing

Year:

1993

Language:

english

File:

PDF, 450 KB

english, 1993

20

New product development: using the salesforce to identify opportunities

Gordon, Geoffrey L., Schoenbachler, Denise D., Kaminski, Peter F., Brouchous, Kimberly A.

Journal:

Journal of Business & Industrial Marketing

Year:

1997

Language:

english

File:

PDF, 169 KB

english, 1997

21

Taking a " Real-Time " Approach to International Marketing Research

Gordon, Craig C, Schoenbachler, Denise D., Gordon, Geoffrey L., Rogers, Thomas M.

Journal:

Journal of Professional Services Marketing

Year:

1995

Language:

english

File:

PDF, 570 KB

english, 1995

22

Toward More Effective Televised Anti-Drug PSAs

Schoenbachler, Denise D.

Journal:

Journal of Nonprofit & Public Sector Marketing

Year:

1993

Language:

english

File:

PDF, 600 KB

english, 1993

23

PERCEIVED INVOLVEMENT IN REENGINEERING AND THE MARKETING CONCEPT: THEORY FOUNDATIONS AND PRACTITIONER PERCEPTIONS

Timothy W. Aurand, Denise D. Schoenbachler and Betty Schroeder

Journal:

The Journal of Marketing Theory and Practice

Year:

1999

Language:

english

File:

PDF, 1.53 MB

english, 1999

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